Retargeting and Remarketing - The Thesis

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Retargeting and Remarketing



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Essentially, Retargeting or Remarketing is a strategy to target customers who have already visited your website. It is based on cookie technology.
Retargeting has emerged as a preferred strategy as you target customers who have already shown interest in your business; and hence the conversion rate is high.
You may engage in Retargeting on your site, or on social network or on the mobile. Visualise your strategies based on the customers’ buying cycle.

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