Web Analytics

Perhaps, the most important aspect of your Digital Marketing is Web Analytics.

Essentially, Web Analytics helps you to collect, measure, understand, analyse, plan, report and predict the web activities for your business.

Web Analytics should not be confused with Web Statistics. As opposed to simple reporting, Web Analytics gives you analyses and different angles to ponder vis-à-vis your business.

Some of the important Web Analytics tools are Google Analytics, Spring Metrics, Woopra, Clicky, Mint and Chartbeat.

It goes without saying that every advertiser should use Web Analytics to understand his business and improve the ROI and conversions.

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